An SEO company can either spell a boon or a doom for your website goals. It finally makes all the difference between getting all the attention and falling into oblivion on the internet. Hiring a suitable SEO company is probably the most crucial judgment you need to promote your company, product, service or website.
SEO companies have the penchant of promising you the moon: Top ten Google rankings, lots of visitors and traffic, and continued customer support. However, not all SEO companies will fulfill all the promises. It all depends on your experience, your wisdom and sometimes, sheer luck to find the proper SEO among the thousands.
If your company, products, services, etc are so unique (examples: Nokia, Apple, IBM) you probably won't need an SEO company. Someone looking for Nokia products will just need to type "Nokia mobiles" or "Nokia phones" and search engines will throw hundreds of thousands of results.
Therefore, when hiring an SEO company ask them three straight questions: 1) how far and how fast they will be able to get the Google PageRank or similar top positions on other search engines; 2) how many relevant, quality inbound links they assure to get; 3) what is their specific strategy to build your site's visibility on the internet. If they fail to provide satisfactory answers, you may consider switching over to another SEO company.
The ideal SEO does not fleece you with tall promises like "among the top 10 positions, huge traffic, and assured Return on Investment". As said before, staying on top is not all. Also, if any SEO asks advance fees, you have a reason to doubt their credentials. A bad SEO will try to spam you web pages with unnecessary keywords, a bad practice indeed. The good one will use "white hat" strategies and get you the quality backlinks. Finally, the mark of a good SEO is that they should first show you the results and then charge you on monthly basis. If at any time you don't like the services, you have the option to stop payments.
SEO companies have the penchant of promising you the moon: Top ten Google rankings, lots of visitors and traffic, and continued customer support. However, not all SEO companies will fulfill all the promises. It all depends on your experience, your wisdom and sometimes, sheer luck to find the proper SEO among the thousands.
If your company, products, services, etc are so unique (examples: Nokia, Apple, IBM) you probably won't need an SEO company. Someone looking for Nokia products will just need to type "Nokia mobiles" or "Nokia phones" and search engines will throw hundreds of thousands of results.
Therefore, when hiring an SEO company ask them three straight questions: 1) how far and how fast they will be able to get the Google PageRank or similar top positions on other search engines; 2) how many relevant, quality inbound links they assure to get; 3) what is their specific strategy to build your site's visibility on the internet. If they fail to provide satisfactory answers, you may consider switching over to another SEO company.
The ideal SEO does not fleece you with tall promises like "among the top 10 positions, huge traffic, and assured Return on Investment". As said before, staying on top is not all. Also, if any SEO asks advance fees, you have a reason to doubt their credentials. A bad SEO will try to spam you web pages with unnecessary keywords, a bad practice indeed. The good one will use "white hat" strategies and get you the quality backlinks. Finally, the mark of a good SEO is that they should first show you the results and then charge you on monthly basis. If at any time you don't like the services, you have the option to stop payments.
About the Author:
Tej SolPro is emerging SEO Company based at Ahmedabad, India. You can hire Tej SolPro for PPC Campaign management.
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