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Wednesday, June 8, 2011

8 Offline Advertising Tips That Could Pull In Profits To Your Online Video Marketing Business

By Phillip Guye


Before enterprises changed to internet marketing, like an online video marketing business, the bread and butter advertising and marketing strategies are mainly centered on traditional advertising or what is known as offline marketing. These 8 offline marketing suggestions have been around for many years and have proven over and over to bring in income to any business when they are well-placed and well-timed.

Classifieds

Ad placing on any local or national newspapers, in case your wallets could afford that, could give your website traffic or product sales a very good boost. Exactly how? Evidently, people continue to read newspapers as well as trust the things they read on print media. And with this very same degree of faith, people look at newspaper advertisements as something they can be confident about. Online enterprises that have placed ads on broadsheets have benefited from the great marketing rates of this platform.

Leaflets as well as Posters

There is a great reason why large and small companies alike continue to use leaflets as part of their marketing strategies. They work and they work very well. Place flyers somewhere with good traffic and observe as traffic get diverted to your online site.

Direct Mail

The offline version of opt-in email listing and email marketing, offline direct mail is a marketing technique which directly contacts people and inform them of your website's existence. When carried out regularly and with good email pieces, this method could help with brand consciousness. This might even result to instant profits.

Infomercials

While this can become very costly, infomercials are actually quite effective means to improve brand consciousness as well as to increase market reach. As most infomercials run regularly over a long period of time, these usually enable some curiosity for audiences. If you dont have enough funds for infomercials, consider group advertising. This would distribute the cost between you and your partners.

Business Cards

These are possibly the least expensive of all marketing techniques. Give your business cards to anybody you meet and then leave them wherever you go. The results may not be immediate, yet over time, your business cards could bring in profits for your online business.

Provide Free Information

If you're an expert in a field relevant to your enterprise, you can try to be a free learning resource. You could make this happen by holding a free offline class. Radio and TV shows are also good mediums as these can reach a much wider spectrum of viewers. In case you could, try and have an interview over the radio or on a TV show.

Freebies as well as Giveaways

Giving away promotional items is still alive and well. Next to business cards, this technique is considered the second least expensive. The cost of this offline marketing strategy could run up to a couple hundred dollars or even more though if you are handing out expensive free items.

Network with Other Local Enterprise Owners

The chamber of commerce as well as other local business associations are powerful tools to expand your network. Connections mean better opportunities. Try to get as many connection as you can by attending local enterprise proprietors events as well as conferences.




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