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Monday, June 20, 2011

On SEO Research And Evaluation

By Melinda Minnehan


The internet can provide thousands of articles on search engine optimization. It includes topics such as links, meta tags, optimized web pages, keywords, keyword density, directories etc. The articles can give you information on search engine optimization but it cannot give you the latest techniques and strategies. Rather, the articles cover the basics of search engine optimization. It can be used as a guide for web site owners but for internet marketers who seek greater results will need so much more. Unique Systematic Approach

Definition of Search Optimization. Web pages or websites are given visibility and ranking using Search Engine Optimization. Basically, Search Engine Optimization makes a website easily visible to online searches. Those who are skilful in Search Engine Optimizers are called SEO Optimizers.

Search engines such as Google does not easily give high ranks to web sites instead it is earned by dedicated search engine optimization professionals by devoting their time with market research, search engine page ranking analysis, performance analysis, link studies and examining high ranking competition like monitoring the competition's web site changes. It is required to learn more than just understanding key word density, meta tags and quality content and links.

Study and Examination It is estimated that sixty percent research and data analysis can give web sites an effective search engine optimization. Tasks become more time consuming since search engines constantly change algorithms. Optimized Web Sites

Internet business owners must be sensitive as to what the readers expect from them and not always for search engine crawlers. Search engines normally does not give high ranking to web sites optimized using the free tips and guidelines stated in SEO articles. Search engines are attracted to web sites created well with creativity and research. As previously mentioned, web sites must be consistent with its primary key word but when it is written everywhere from the domain name, description tag, title tag, name of the file and etc, search engines will consider this site spammed and give it a low ranking.

Typical strategies found in articles such as "Top Ten Ways to get a First Page Search Engine Ranking" does not always guarantee great results specially for common key words.This is why extensive research and analysis is needed when optimizing web sites.




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