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Sunday, July 3, 2011

Custom Phone Apps: Can Your Business Benefit From Them?

By Michael T. Glaspie


If you own a business and love to explore new marketing tools and methods, then you may have already considered benefits of custom phone apps for your business. This is definitely not old school stuff.

Big companies were the first to develop their own applications, largely because custom smart phone applications were too expensive for many smaller businesses to afford. Thanks to a new influx of businesses now creating custom apps, the cost of this marketing tool has dropped in the last couple of years, making it more within the reach of small businesses.

Using such apps is a terrific means to get ahead of the competition, particularly in tough economic times when grabbing customers is so important. Your customers are careful about where they spend their hard-earned money, so anything you can do to keep your business in their radar can only help. If you can achieve that with a cool little custom app, then do it.

Many businesses, particularly small ones, may balk at the price of developing an application. They can be quite expensive. However, most experts agree that the return on every dollar spent can be worth it. Working with a company that specializes in custom phone applications is vital. They can help you decide what type of app you want and/or need, as well as help design it based on your marketing budget.

This is a new industry. It wasn't that long ago when smart phones didn't exist and the word app meant nothing to most people. Now, it's a multi-billion dollar business that is expected to grow exponentially. Did you know that, despite its huge growth, the vast majority of people don't own a smart phone? Don't let that deter you, because most people who don't have them now want them because of all the innovative apps being created every day.

Custom phone apps can either entertain your customers and contain an embedded ad, or you can create an app that is useful. Your app developer will help you to choose what is best for your business based on your needs and budget.




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