In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? The answer is simple! That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
Not only that. Using a Facebook business page, any company can be more connected with their customers. They can get their feedback regarding their services, products and other offers. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, most potential customers will be able to read the positive testimonials of previous customers. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. One can also use the Photos and Notes page. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
Potential customers will learn how other customers utilize your products or services. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The page easily leads the customers back to the official business site as well as their contact number. There are also some that make use of Facebook to offer exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!
Make sure you look for your next issue soon. We are going to talk more about creating a Facebook Fanpage for your business.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? The answer is simple! That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
Not only that. Using a Facebook business page, any company can be more connected with their customers. They can get their feedback regarding their services, products and other offers. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, most potential customers will be able to read the positive testimonials of previous customers. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. One can also use the Photos and Notes page. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
Potential customers will learn how other customers utilize your products or services. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The page easily leads the customers back to the official business site as well as their contact number. There are also some that make use of Facebook to offer exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!
Make sure you look for your next issue soon. We are going to talk more about creating a Facebook Fanpage for your business.
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