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Sunday, July 31, 2011

The increasing influence of video

By Anthony K. Gill


Video is playing an increasingly important role on websites as time passes. So for anyone who is currently considering their online marketing strategy, video production is an incredibly important thing to consider.

YouTube is the second largest search engine used and it is astounding facts such as this which really show how important video production is in business these days.

The good news is, it's fairly easy to get involved with video production and you can do simply by adding a video to your website. Video can be used for a range of purposes including speaking to potential new clients, giving messages to existing clients and for introducing your business and your services. Video is a great way of getting your customer to engage more with you business.

There is a lot of choice when it comes to putting videos on your website and once you've got the ball rolling, video can play an ever increasingly important role in your marketing strategy - you could even launch a YouTube channel on which to upload your videos.

Some companies use video advertising as a way of promoting certain products. If you have a new service or product that is new and in need of promoting, then a video is the perfect way to do this. You can easily communicate the advantages of the product to your audience via video, and perhaps give a demonstration of it in use, where applicable. Other companies will use video production as a way of introducing their company. It's much more interesting for a visitor to your site if they can watch a short interesting video explaining the company, than if they have to wade through an 'About Us' page.

It doesn't matter how you use video production, you will soon see what a huge difference it can have on your website.




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