According to the statistics of the U.S. display advertising market in the third quarter, Facebook accounted for 15% of the spending of the online display ad in this quarter, while Google and Yahoo accounted for 10% respectively.
In addition, Facebook also account for 28% of all the online viewing quantity of the display advertising, higher than the 23% of the same period of the last year.
However, in terms of the the U.S.unique visitors, Facebook is only in the fourth place. Google, Yahoo and Microsoft are the top three. However, the time that the users spend on Facebook is more than Google, also more than the sum of Yahoo and Microsoft.
Facebook's largest advertiser in the quarter is AT & T. AT & T's ad impressions reached 10 billion times. Its proportion in the total advertising impressions in three quarters is more than 25%. Experian Interactive came in the second place. The company mainly pushes Freecreditreport, Lowermybills and other financial websites. IAC (http://www.xjscales.com/) came in the third place and its share of displaying ad impressions is 33%. Disney came in the fourth place and its share is 28%. Google came in the fifth place with a share of 19%.
More than 61% of Facebook's advertising is from small advertisers other than the top 1000 advertisers. While the proportion of Microsoft and Yahoo is only 21% and 23%. The coverage of Facebook's advertisers has a wide range. 47% of its advertisers ranked behind the top 1000 companies.
As only 20.9% of Facebook's advertising are from the top 100 advertisers of the United States, they still have much room for growth. This also shows that, Facebook's simple advertising pages are easy to use for small advertisers, while large advertisers have not understood how to integrate Facebook into the strategy in a reasonable way. But from the point of view that the user's time spent on its website, these advertisers sooner or later will find the main method.
In addition, among 72 million mobile users in the United States, 55% of people visit social networking sites nearly every day. This figure increased nearly 60% compared to the same period of the last year.
In addition, Facebook also account for 28% of all the online viewing quantity of the display advertising, higher than the 23% of the same period of the last year.
However, in terms of the the U.S.unique visitors, Facebook is only in the fourth place. Google, Yahoo and Microsoft are the top three. However, the time that the users spend on Facebook is more than Google, also more than the sum of Yahoo and Microsoft.
Facebook's largest advertiser in the quarter is AT & T. AT & T's ad impressions reached 10 billion times. Its proportion in the total advertising impressions in three quarters is more than 25%. Experian Interactive came in the second place. The company mainly pushes Freecreditreport, Lowermybills and other financial websites. IAC (http://www.xjscales.com/) came in the third place and its share of displaying ad impressions is 33%. Disney came in the fourth place and its share is 28%. Google came in the fifth place with a share of 19%.
More than 61% of Facebook's advertising is from small advertisers other than the top 1000 advertisers. While the proportion of Microsoft and Yahoo is only 21% and 23%. The coverage of Facebook's advertisers has a wide range. 47% of its advertisers ranked behind the top 1000 companies.
As only 20.9% of Facebook's advertising are from the top 100 advertisers of the United States, they still have much room for growth. This also shows that, Facebook's simple advertising pages are easy to use for small advertisers, while large advertisers have not understood how to integrate Facebook into the strategy in a reasonable way. But from the point of view that the user's time spent on its website, these advertisers sooner or later will find the main method.
In addition, among 72 million mobile users in the United States, 55% of people visit social networking sites nearly every day. This figure increased nearly 60% compared to the same period of the last year.
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