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Wednesday, November 16, 2011

Magento

By Sean Adams


With some many ecommerce platforms out there, which one should you chose? There are a lot of great choices in the market but one does stand out from the pack. If you are looking to start an ecommerce website for your business, Magento is a great place to look. It doesn't matter the size of your business. If you are ready for customers on your site, then Magento can work for you! There are thousands of sites out there that are already utilizing Magento for their websites. Right out of the box Magento is very functional and ready for customers. Also, if you want something even more from Magento, chances are that there exists a Magento extension that you want.

Magento developers love the platform because of its user-friendliness. Pretty much anybody can learn to use Magento within a week, with some general computer skills of course. If you have the knowledge to be able to start a business, or even just have a job at business you can probably figure it out. Handling the site administration and sales is almost a breeze when a site is equipped with Magento. The designs that Magento contributes to your website also make any website look much more professional and can lead to more conversions. If the default designs aren't something that you would like to stick with, plenty of developers out in the internet world are designing Magento themes.

Magento developers are able to add a fully functional shopping cart to your site. Also, you can customize almost every single aspect of your site to your liking. Basically what I'm saying is that you can't really go wrong by choosing Magento for your website. It is very secure as well, which is important for any website on the internet, let alone a web store! Another good thing about Magento is that it is marketing friendly. In this day in age, you have to do some search engine marketing if you expect your website to succeed and get any traffic that could turn to potential customers. For that reason having a marketing friendly ecommerce platform makes your site more likely to rank better than sites that have non-marketing friendly ecommerce platforms installed.

Magento's flexibility is what can really realize that it is basically one of the best choices in the ecommerce platform industry. There are 3 basic editions that most sites choose to go with. There is a free version, the community edition, which can be freely downloaded. The professional edition starts at around $2000 per year. It may sound like a lot but it is worth it. It creates a safe and marketing-friendly store that has the ability to bring in much more than $2000 in profit! The next version, the enterprise edition, is available but you have to contact Magento to be able to get a price quote. There are also a couple other editions for Magento that I didn't mention, like Magento GO. There is an option for every business when it comes to their editions.

If you are looking to expand your business to the internet any time soon, you should research Magento more and you will see its benefits. Even if you already have a website, the converting to Magento may be a great choice. It gives you everything you could ever want in a web store. It brings marketing-friendly design and coding, security, customization, and flexibility. It may seem like a hefty expense in the first place but you will be happy that you chose Magento in the long run. So go ahead and join the thousands of successful sites that are already running the Magento ecommerce platform!




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