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Friday, August 10, 2012

Businesses Need Mobile Loyalty Programs

By Terry Spankz


Most people would never heard of mobile loyalty programs; that will change as mobile loyalty programs start eliminate coupons, plastic cards and deals commonly peddled by the Groupons of the world. Mobile loyalty programs are game changers and the fact that they eliminate credit cards and rewards cards almost entirely. Mobile loyalty programs make life simpler for the customer and help the customer stay organized and connected to the companies they do business with.

Further, they could be the first step towards taking away the hassle of credit cards and enabling a full suite of mobile enabled payments. A customer, who is not 100% sure about paying with their mobile device, may first experiment with a mobile-based loyalty program.

So how do mobile loyalty programs actually work?

Let's look at an example. Envision yourself shopping at your local shopping center. As a tech savvy consumer, you will eliminate paper and waste so you have downloaded an app on your droid x that allows you to get access to your favorite brands and products, all through this application.

As you walk around the city, you open the application and notice an intuitive map, filled with blue dots. Each one of the below dots represent a store which you purchase products from the past and have entered these into the app. The app allows you access to the brand or companies loyalty program by touching each blue dot wherever you are on the map.

These types of programs are called location-based mobile loyalty programs. Location-based services like Yelp are an example of these kinds of services. You can use bonus cash just about anywhere, as long as you utilize mobile payments. Many consumers love this because payment is so simple, secure and easy. As a matter of fact, most customers start using mobile loyalty programs in mobile payments absolutely love using them.

The merchants love this kind of payment because they can track analytics and data which can be used to identify buying trends for specific demographics. Smart businesses to use this technology can change their marketing plans and mobile strategies, and instead based upon consumer trends and behavioral patterns for that particular day. The credit system helps companies build customer loyalty over the long term.

You many kinds of loyalty programs which are available for all sorts of mobile devices, including tablets, iPads and of course, mobile phones. Using these sorts of groundbreaking mobile loyalty programs, companies can dream up far more effective and relevant ways in which to convince consumers to continue buying their brands.

Believe it or not, consumers can order food using specific kind of mobile loyalty programs. These types of apps take advantage of impulse purchases and basically eliminate the need for a waiter or waitress.

These kind of mobile loyalty programs make it simple for large groups restaurant goer's to split the bill and also pay quickly and easily through their mobile device. The restaurant can also strategically place promotional offers within the mobile loyalty app. What's even better is the application owners get vital data which shows trends, which help to serve consumers better.

As alluded to above there are many valuable advantages to both companies and consumers who partake in mobile loyalty marketing programs.With emerging technology, mobile loyalty programs are the wave of the future and helping businesses meet the demands of consumers for years to come.




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