Pages

Friday, September 7, 2012

Getting ready for the Mobile device shopper

By Monica Stephenson


- Shopping with mobile devices

It was a great year in 2011 year in which shopping on mobile devices like Smartphones and notebooks moved into the mainstream shopping arena. The majority of retail sales will soon be made with mobile devices because people are so busy in their lives. Rather than shopping from laptops, and desktops, like we have for the last decade the shift has been to mobile devices. When people shop they need the right apps and mobile friendly websites for quick access.

- Mobile use today for shopping

When 2012 ushered in, there was a sharp increase in mobile devise use in the shopping. Today retailers need to make the right moves to meet the demands of Mobile device shoppers. Smart phones are in the hands of one out of four users and over fifty percent of all searches were made from a Smartphone.

- Understanding Consumer behaviour

Businesses today need to ask how consumers are using mobile devices when shopping. Many of the purchases today are influenced in some way by Mobile devices. Soon retail outlets employees will need to use them to interface with costumers to check inventories, and give support. Motorola Solutions Survey showed that consumers over fifty percent of the time used a Smartphone to find information on a product inside stores.

* Mobile Smartphones in the shopping aisles

This trend for using mobile devices to find information about products, like which items are available, and the price, to help with the decision for the purchase, has risen dramatically in the in the mid 20 to mid 30 age range.

* Reaching Consumers through Devices

In many cases today shoppers will use a mobile device for getting info, or comparing prices, when they shop. As a smart retailer you need to be ready to take advantage of this movement by reaching out to the shopper to their device. Reaching out through your website connection help shoppers on their mobile devices through inter facing and instant email.

* Take action today

To compete today in business we need to be ready to offer something of value to the consumer when they visit our apps to get them to take action to purchase. By offering monthly promotions that draw the consumers into action we get action.

* Focus your Mobile market campaigns

You need to include in your advertising campaign, mobile device planning. Short messages have high interest to consumers. Text messages that can be generated from your website can have a very good affect as most messages are read in comparison to emails. Mobile only campaigns can target this new consumer need, and be more effective for the money invested.

> Mobile friendly website

Your business needs a Smartphone friendly website that can communicate with searches by users looking for items, or comparing items, from your store. Retailers need to get prepared to meet this future demand that can have a great impact on their business. Think about the images on your website which take too long to load on a mobile device. Phone users only wait 5 seconds for a page to load.




About the Author:



No comments:

Post a Comment